PRANA / SHISEIDO
Maestro and Serotone are two device concepts for Shiseido's wellbeing product portfolio. Mastro enhances sleep quality with a new bedtime ritual, while Serotone is a breathing coach.
We focused our research on a particular group of women whose lifestyles represented different markets. While discussing earlier concepts, the group communicated a preference for products and services that could help them leverage natural mechanisms to improve their wellbeing. Because the effectiveness of this product's results depends on the user building new rituals, Our design team focused on solutions that could integrate these products seamlessly into people's daily lives.
Maestro is a sleep assistant that guides women along the sleep journey. The
intimate environment and moments leading up to our sleep are key to maximizing
its effects and achieving a restful night. Maestro guides people into sleep by
controlling the light in the room, purifying and enriching the air throughout the
night, and then gently waking them with a pleasant aromatic experience.
The central part of the lamp composes a trio of concentrated essences. Users can pick and choose the combination based on their preferences. The product then emits the personalized air mist into the bedroom throughout the sleep journey.
Serotone is a system of wearable waistbands and pants that guide your belly breathing. The products are paired with an app in which you can access coaching services focused on meditation and breathing practices. These two products serve different moments of people's daily lives. Some women preferred the band, being a lightweight and discreet piece of clothing able to wear all day under regular clothes. Other women who preferred the pants, were interested in the benefits of breathing paired with physical activity. The pants also have the added bonus of being able to be worn daily as an outer piece of clothing.
The upper area of each format is able to measures breathing patterns and archive the data of abdominal contractions due to a special thread of fibers. A sensor stored in the back contains PCBs (polychlorinated biphenyls) and a battery. Movement sensors also track the posture, which when corrected is not only a key element to proper breathing but also serves to enhance one's general wellbeing. This project was developed prior to the Strays Collective, produced by IDEO and designers from our current team.
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