We are a design and brand collective partnering with hardware startups and agile teams worldwide. We discover product opportunities, shape strategies and create physical products for a connected world.
We bring our human-centered design experience from working with Fortune 500 companies at IDEO to startups. Our past work encompasses products in consumer tech, healthcare and mobility for the American, European and Japanese markets. Our multidisciplinary team brings together Design Research, UX Design, Industrial Design, Mechanical Engineering and Branding.
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Florian Gerlach
Michio Shindo
Jan Rod
Andrea Pavan
We bridge the gap between cutting-edge engineering and the human touch, crafting products that resonate with users on a personal level. Our expertise translates technical breakthroughs into seamless, user-centered experiences that feel intuitive and desirable.
We are adept at not only understanding your brand values but also at weaving them into the very fabric of your product. Through careful design, we help forge a distinct and powerful identity that resonates with your audience, setting you apart in the market.
Our approach goes beyond the initial vision. As projects evolve, we maintain the core design intent even in the face of regulations and constraints. We envision products that stand the test of time, navigating complexities while preserving their integrity and impact.
HUMANIZE TECHNOLOGY
SHAPE CHARACTER
DESIGN WITH COMPLEXITY
WHAT WE DO BEST
What We Do Best
We bridge the gap between cutting-edge engineering and the human touch, crafting products that resonate with users on a personal level. Our expertise translates technical breakthroughs into seamless, user-centered experiences that feel intuitive and desirable.
We are adept at not only understanding your brand values but also at weaving them into the very fabric of your product. Through careful design, we help forge a distinct and powerful identity that resonates with your audience, setting you apart in the market.
Our approach goes beyond the initial vision. As projects evolve, we maintain the core design intent even in the face of regulations and constraints. We envision products that stand the test of time, navigating complexities while preserving their integrity and impact.
WHAT WE DO BEST
DESIGN WITH COMPLEXITY
SHAPE CHARACTER
HUMANIZE TECHNOLOGY
What We Do Best
EVOLVING PRODUCT AMBITIONS
Designing and manufacturing a successful product can feel like an obscure process, with missteps costing time and money. We share our process and involve our partners to make decisions together. We de-risk the product development process with quick iterations and ensure a smooth handover by closely collaborating with DFM partners.
CREATING LOVEABLE PRODUCTS
A great product is more than the sum of its parts. It requires a relatable brand and harmonious user experience across hardware, software and packaging. Balancing all the components can be a challenge. Through qualitative research, prototyping and user testing, we establish a product-market-fit early on and create a product that feels thoughtful and memorable.
ALIGNING OUR PARTNERSHIP
Startups have limited resources. We take equity to share the risk and align our interests to one outcome. It changes our language from “you” to “us” and creates better outcomes in our experience. We go on the journey with you and build a tailored approach to your team and individual product.
WRONG WAY
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OUR STRAYS DESIGNED FOR
